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AAFES - Item Name and Descriptions

The different item name/description attributes in the AAFES Channel

Updated over a week ago

The AAFES Exchange Channel makes use of several different attributes for item name and item descriptions and they can be a little tricky to get right.

Here's a quick list along with their requirements:

  • Product Description

    • Internal PIM item title

    • 100 character limit

  • Display Name

    • Consumer facing and online item title

  • Introduction Short Description

    • The first description the customer will see

    • It should include the most important selling information about the product.

    • 254 characters limit

  • Short Description

    • This description prints on the register receipt tape.

    • 20 character limit

  • Product Overview Long Description

    • Marketing copy

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