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Total Wine Onboarding Guidelines

Guidelines to successfully onboard items to Total Wine

Updated over a week ago

The following table describes the validation requirements to onboard items to Total Wine.

Product types:

  • Wine

  • Spirits

  • Beer

  • Misc

  • Gifts

A downloadable Excel version can be found below the table.

Section

Field

Digital Assets

Single, pack, case, lifestyle, misc as needed

Product Details

Department Name

Product Details

Brand Name

Product Details

Item Full Name

Product Details

Product Type

Product Details

Varietal Type

Product Details

Container Size

Product Details

Container Type

Product Details

Country

Product Details

State (USA)

Product Details

Primary Location

Product Attributes

Alcohol Percentage

Package Details

Manufacturer UPC Single
*Depends on the item

Package Details

Manufacturer UPC Pack
*Depends on the item

Package Details

Manufacturer UPC Case
*Depends on the item

Package Details

Units per pack

Package Details

Default Units Per Case

Package Details

Packs per case

Package Details

Special Packaging Type

Seasonal Information

Release Schedule

Seasonal Information

Season Start Date
(when Release Schedule <> Year Round)

Seasonal Information

Season End Date
(when Release Schedule <> Year Round)

Seasonal Information

Seasonal Special Release
(when Release Schedule <> Year Round)

Competitive Information

New To Market

Competitive Information

Available in Markets with no TWM Presence
(when New to Market = Yes)

Competitive Information

Available in Markets with TWM Presence
(when New to Market = Yes)

Competitive Information

Estimated Market Arrival Date
(when New to Market = Yes)

Competitive Information

Average Net Unit Cost
*This is an estimate. We recognize that it varies by state and is controlled by the wholesaler

Competitive Information

Suggested Retail Price

Request to buy

Reason to add item

Request to buy

TWM Employee Recommendation

Request to buy

TWM Employee Store
(When TWM employee recommendation = Yes)

Request to buy

TWM Employee Name
(When TWM employee recommendation = Yes)

Request to buy

Suggested Wholesaler Name

Marketing Information

Product Reviews (for product descriptions and reviews)

Download:

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